Insight DIY Kaiasm Market Leaderboards

Bathrooms
June 2022 Trading Focus (Archived)

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Each month, Insight DIY uses Kaiasm to track 1,420 things people ask for in the UK bathrooms sector, expressed in 13,200 different ways. We then track how well this demand is met by 2,593 market competitors.

In addition, this month we focus on two key retailers: Argos and Wayfair.

How well is your business doing this month?

1) Market Leaderboard Top 30

Published 16th August 2022

Data range: 13 weeks to 2nd July 2022

Our tracking revealed that these websites won the greatest share of demand in the bathrooms digital space.

Key rises and falls over the last four weeks are highlighted in blue and yellow respectively.

2) Demand Trend

Published 16th August 2022

Data range: 13 weeks to 2nd July 2022

This chart displays the overall changes in online customer demand in the bathrooms arena.

3) Focus on June 2022

The first of the series of three graphs tells us the variation in customer goals compared to the previous month.

The subsequent two graphs individually reveal which rises and falls in demand most affected two specific DIY retailers: Argos and Wayfair. Click on the arrows to the left of the ‘Rises & Falls’ title to see each graph and gain valuable insight into the relative strengths of each business.

Rises & Falls

The top 20 movers, positive and negative.

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Previous Monthly Leaderboard for Bathrooms

Compare the June 2022 leaderboard to an earlier detailed monthly focus on bathrooms – our leaderboard from June 2021.

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Product Sheet - Demand Radar

Product Sheet - Market Leaderboard