Kitchens
July 2022 Trading Focus (Archived)
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Each month, Insight DIY uses Kaiasm to track 1,754 things people ask for in the UK kitchens sector, expressed in 8,573 different ways. We then track how well this demand is met by 3,751 market competitors.
In addition, this month we focus on three key retailers: Screwfix, Wayfair and Plumbworld.
How well is your business doing this month?
Published 30th August 2022
Data range: 13 weeks to 23rd July 2022
Our tracking revealed that these websites won the greatest share of demand in the kitchens digital space.
Key rises and falls over the last four weeks are highlighted in blue and yellow respectively.
1) Market Leaderboard Top 30
Published 30th August 2022
Data range: 13 weeks to 23rd July 2022
This chart displays the overall changes in online customer demand in the kitchens arena.
2) Demand Trend
3) Focus on July 2022
The first of the series of four graphs tells us the variation in customer goals compared to the previous month.
The subsequent three graphs individually reveal which rises and falls in demand most affected two specific DIY retailers: Screwfix, Wayfair and Plumbworld. Click on the arrows to the left of the ‘Rises & Falls’ title to see each graph and gain valuable insight into the relative strengths of each business.
The top 20 movers, positive and negative.
Rises & Falls
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Previous Monthly Leaderboard for Kitchens
Compare the July 2022 leaderboard to an earlier detailed monthly focus on kitchens – our leaderboard from July 2021.
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