Home Furnishing

Kaiasm retail nowcasting for the Home Furnishing category.

Demand Trend

52-week rolling sum, 5 years to July 2020

A 52-week rolling sum is a quick way of removing seasonality to determine the underlying trend. Where the line goes up, growth is greater each week than the equivalent week the preceding year.

The Kaiasm Data Source currently tracks 2,916 things people ask for in the Home Furnishing sector, expressed in 28,410 different ways, met by 34,117 different market competitors.

Demand Radar

Nowcast July 2020

The greatest increases in expressed need for Home Furnishing products in July 2020.

This demand radar shows the 50 greatest causes of increased expressions of need, seen 7th June and 11th July 2020.

The Kaiasm Data Source currently tracks 2,916 things people ask for in the Home Furnishing sector, expressed in 28,410 different ways, met by 34,117 different market competitors.

image/svg+xml double beds air beds curtain poles king size beds headboards upholstered headboards camp beds ottoman beds folding beds small beds small double beds beds forsmall rooms clearance dining tables and chairs king size wooden bed frames double divan beds guest beds for small spaces bunk beds racking single mattresses cheap mattresses roll up mattresses space saving dining tables and chairs trundle beds mattress toppers double divan bases with drawers corner sofa beds double airbeds tempur mattresses triple bunk beds sofa bed sale small double beds with storage best budget mattresses king size headboards double curtain poles extendable curtain poles chaise sofas chrome curtain poles home furnishing market furniture storage & home beds & mattresses sofas, chairs& stools tables & desks general furniture storage beds mattresses sofas folding stools shoe storage benches dining tables& chairs home office desks glass display cabinets ready assembled tv units really useful boxes single beds with storage sofa beds
image/svg+xml chairs sofas tables coffeemachines espressomachines nespressomachines desks wardrobes shelves nespresso computer desks office chairs corner sofas hanging chairs bookcases storage boxes sofa beds hanging egg chairs oak furniture bedroom furniture bedside tables shelving units cheap wardrobes storage beds stools under bed storage boxes gaming chairs 2 seater sofas egg chairs single beds tv stand 2 seater sofa beds storage cabinets cuddle chairs dressing tables hallway furniture folding desks home furnishing market furniture storage sofas, chairs& stools tables & desks general furniture beds & mattresses underbed storage bistro sets beds emma mattresses sliding wardrobe doors

Demand Radar

Nowcast July 2020

The greatest decreases in expressed need for Home Furnishing & furniture products in July 2020.

This demand radar shows the 50 greatest causes of decreased expressions of need, seen 7th June and 11th July 2020.

The Kaiasm Data Source currently tracks 2,916 things people ask for in the Home Furnishing sector, expressed in 28,410 different ways, met by 34,117 different market competitors.

Market Leaderboard

5th April to 25th July 2020

Shows the web domains who received the greatest number of visits from the expressed need tracked.

Argos and Wayfair can be happy with their performance at the top end of the board, but made.com may have reasons for concern with an 10-place drop in the rankings since the beginning of April.(more detail on the reasons for made.coms' journey below).

The Kaiasm Data Source currently tracks 2,916 things people ask for in the Home Furnishing sector, expressed in 28,410 different ways, met by 34,117 different market competitors.

Flourish logoWith thanks to Flourish, a Kaiasm partner.
image/svg+xml furniture sale sofa sale bedroom chairs 2 seater sofas rocking chairs storage cabinets home furniture scandinavian sofas bed sale upholstered beds hallway furniture sofa bed sale click clack sofa beds home furnishing market / made.com general furniture sofas, chairs & stools beds tables bookshelves ottoman storage benches home office furniture bedroom furniture sale sofas chairs kitchen bar stools dining tables and chairs glass coffee tables extending kitchen tables dining table sale sofa beds armchair sale home office chairs

Market Leaderboard: Detail

The cause of made.coms' fall between 26th April and 25th July 2020

This demand radar shows which needs made.com did not meet between 26th April and 25th July 2020 that caused its fall through the rankings.

The Kaiasm Data Source currently tracks 2,916 things people ask for in the Home Furnishing sector, expressed in 28,410 different ways, met by 34,117 different market competitors.

Dig deeper

Get market insight customised to your particular market and product range, every week. Look at change of different time periods, identify unseasonal increases and decreases, develop a calendar of demand, and much more. Contact us about our Market Insight products.

Product Sheet - Demand Radar

Product Sheet - Market Leaderboard