Home Improvement
Kaiasm retail nowcasting for the Home Improvement category.
52-week rolling sum, 5 years to July 2020
A 52-week rolling sum is a quick way of removing seasonality to determine the underlying trend. Where the line goes up, growth is greater each week than the equivalent week the preceding year.
The Kaiasm Data Source currently tracks 12,175 things people ask for in the Home Improvement sector, expressed in 85,654 different ways, met by 11,639 different market competitors.
Nowcast July 2020
The greatest increases in expressed need for home improvement products in July 2020.
This demand radar shows the 50 greatest causes of increased expressions of need, seen 31st May and 4th July 2020.
The Kaiasm Data Source currently tracks 12,175 things people ask for in the Home Improvement sector, expressed in 85,654 different ways, met by 11,639 different market competitors.
Nowcast July 2020
The greatest decreases in expressed need for home improvement & furniture products in July 2020.
This demand radar shows the 50 greatest causes of decreased expressions of need, seen 31st May and 4th July 2020.
The Kaiasm Data Source currently tracks 12,175 things people ask for in the Home Improvement sector, expressed in 85,654 different ways, met by 11,639 different market competitors.
5th April to 11th July 2020
Shows the web domains who received the greatest number of visits from the expressed need tracked.
Wickes and Screwfix can be happy with their performance at the top end of the board, but Doorsuperstore.com may have reasons for concern with an 11-place drop in the rankings since the beginning of April. Keep your eyes on DIY Kitchens, Lighting Direct, and especially Next (more detail on the reasons for Nexts' success below).
The Kaiasm Data Source currently tracks 12,175 things people ask for in the Home Improvement sector, expressed in 85,654 different ways, met by 11,639 different market competitors.
The cause of Nexts' rise between 5th April and 11th July 2020
This demand radar shows which needs next.co.uk met between 5th April and 11th July 2020 that caused its rise through the rankings.
The Kaiasm Data Source currently tracks 12,175 things people ask for in the Home Improvement sector, expressed in 85,654 different ways, met by 11,639 different market competitors.
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