Home Improvement

Kaiasm retail nowcasting for the Home Improvement category.

Demand Trend

52-week rolling sum, 5 years to July 2020

A 52-week rolling sum is a quick way of removing seasonality to determine the underlying trend. Where the line goes up, growth is greater each week than the equivalent week the preceding year.

The Kaiasm Data Source currently tracks 12,175 things people ask for in the Home Improvement sector, expressed in 85,654 different ways, met by 11,639 different market competitors.

Demand Radar

Nowcast July 2020

The greatest increases in expressed need for home improvement products in July 2020.

This demand radar shows the 50 greatest causes of increased expressions of need, seen 31st May and 4th July 2020.

The Kaiasm Data Source currently tracks 12,175 things people ask for in the Home Improvement sector, expressed in 85,654 different ways, met by 11,639 different market competitors.

image/svg+xml fridges baths flooring bathrooms tiles cheap fridge freezers radiators fires freestanding baths showers plumbing tumble dryers toilets kitchen units electric fires vinyl flooring cookers laminate flooring freezers hobs fireplaces floor lamps bathroom cladding bathroom cabinets dishwashers home improvement market appliances bathrooms flooring & tiling heating kitchens lamps ladders wallpapers doors fridges and freezers washing appliances cooking appliances mirrors sink plugs fridge freezers
image/svg+xml paint fence paint garden tools power tools saws fans ronseal fence paint masonry paint cuprinol cuprinol paint dyson fans cuprinol garden shades japanese saws strimmers decking paint patio heaters cuprinol ducksback grey fence paint hand tools tool rucksacks hedge trimmers cuprinol fence paint air conditioning units garden incinerators ronseal fence life plus drills paint sprayers leaf blowers tower fans scaffold boards home improvement market painting & decorating tools ventilations heaters scaffolding outdoor lights window handles screws outside taps pizza ovens paint tools and accessories tool storage mowers and strimmers decking oils petrol lawn mowers

Demand Radar

Nowcast July 2020

The greatest decreases in expressed need for home improvement & furniture products in July 2020.

This demand radar shows the 50 greatest causes of decreased expressions of need, seen 31st May and 4th July 2020.

The Kaiasm Data Source currently tracks 12,175 things people ask for in the Home Improvement sector, expressed in 85,654 different ways, met by 11,639 different market competitors.

Market Leaderboard

5th April to 11th July 2020

Shows the web domains who received the greatest number of visits from the expressed need tracked.

Wickes and Screwfix can be happy with their performance at the top end of the board, but Doorsuperstore.com may have reasons for concern with an 11-place drop in the rankings since the beginning of April. Keep your eyes on DIY Kitchens, Lighting Direct, and especially Next (more detail on the reasons for Nexts' success below).

The Kaiasm Data Source currently tracks 12,175 things people ask for in the Home Improvement sector, expressed in 85,654 different ways, met by 11,639 different market competitors.

image/svg+xml toilet roll holders ceiling lights floor lamps free standing toilet roll holders living room lights bathroom accessories lamp shades wall lights table lamps light fittings lighting mirrors tripod floor lamps living room mirrors small bedside lamps chandeliers living room lamps bedside table lamps pendant light shades ceiling lamp shades grey bathroom accessories lighting bathrooms curtain rails jigsaws general lighting lamps bedside lamps home improvement market

Market Leaderboard: Detail

The cause of Nexts' rise between 5th April and 11th July 2020

This demand radar shows which needs next.co.uk met between 5th April and 11th July 2020 that caused its rise through the rankings.

The Kaiasm Data Source currently tracks 12,175 things people ask for in the Home Improvement sector, expressed in 85,654 different ways, met by 11,639 different market competitors.

Dig deeper

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Product Sheet - Demand Radar

Product Sheet - Market Leaderboard