Home Improvement & Furniture

Kaiasm retail nowcasting for the Home Improvement & Furniture category. Includes kitchen appliances and white goods.

Demand Trend

52-week rolling sum, 5 years to May 2020

A 52-week rolling sum is a quick way of removing seasonality to determine the underlying trend. Where the line goes up, growth is greater each week than the equivalent week the preceding year.

The Kaiasm Data Source currently tracks 11,040 things people ask for in the Home Improvement & Furniture sector, expressed in 93,904 different ways, met by 11,454 different market competitors.

Demand Radar

Nowcast May 2020

The greatest increases in expressed need for home improvement & furniture products in May 2020.

This demand radar shows the 50 greatest causes of increased expressions of need, seen 26th April and 30th May 2020.

The Kaiasm Data Source currently tracks 11,040 things people ask for in the Home Improvement & Furniture sector, expressed in 93,904 different ways, met by 11,454 different market competitors.

image/svg+xml chairs zero gravity chairs sofas hanging chairs hanging egg chairs fridge freezers fence paint showers solar lights flooring bathrooms tiles corner sofas masonry paint bathroom vanity units kitchens recliner chairs garage doors baths decking paint patio heaters home improvement furniture bathrooms paint flooring & tiling fridges outdoor lights kitchens doors heaters ironmongery sofas, chairs & stools mattresses tables bistro set taps
image/svg+xml wallpaper dulux decorating warehouse dulux white paints dulux jasmine white coffee machines colour charts colours light bulbs dulux lamps dulux colour charts espresso machines outdoor log burners computer desks wallpaper direct drawers machines dulux paint emulsion paint nespresso dressing tables chest of drawers single beds thermostats gloss paint bedroom furniture kids beds satin paint dolce gusto machines radiators bedside tables crown paint dolce gusto led bulbs radiator paint home improvement painting & decorating appliances furniture lighting heating bathrooms skirting boards paint paint tools and accessories chest freezers condenser tumble dryers general furniture tables beds & mattresses led strip lights bedroom lights wood burning stoves bathroom cabinets scales beds mattress toppers nespresso paint colours

Demand Radar

Nowcast May 2020

The greatest decreases in expressed need for home improvement & furniture products in May 2020.

This demand radar shows the 50 greatest causes of decreased expressions of need, seen 26th April and 30th May 2020.

The Kaiasm Data Source currently tracks 11,040 things people ask for in the Home Improvement & Furniture sector, expressed in 93,904 different ways, met by 11,454 different market competitors.

Market Leaderboard

5th April to 30th May 2020

Shows the web domains who received the greatest number of visits from the expressed need tracked.

Homebase and Screwfix can be happy with their performance at the top end of the board, but Made.com may have reasons for concern with an 18-place drop in the rankings since the beginning of April. Keep your eyes on SCS, Next and Oak Furniture Land, and especially Bensons for Beds (more detail on the reasons for Bensons' success below).

The Kaiasm Data Source currently tracks 11,040 things people ask for in the Home Improvement & Furniture sector, expressed in 93,904 different ways, met by 11,454 different market competitors.

Flourish logoWith thanks to Flourish, a Kaiasm partner.
image/svg+xml beds divan beds bed sale wooden bed frames small double beds king size beds double divan beds super king bed double mattress small single mattress bed shops ottoman beds king size mattress single to double beds roll up mattress home improvement mattress single headboards double beds single divan beds black friday bed deals single mattress pocket sprung mattress single pocket sprung mattress

Market Leaderboard: Detail

The causes of Bensons for Beds rise between 26th April and 9th May 2020

This demand radar shows which needs bensonsforbeds.co.uk met between 26th April and 9th May 2020 that caused its rise through the rankings.

The Kaiasm Data Source currently tracks 11,040 things people ask for in the Home Improvement sector, expressed in 93,904 different ways, met by 11,454 different market competitors.

Dig deeper

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Product Sheet - Demand Radar

Product Sheet - Market Leaderboard