Outdoor & Garden

Kaiasm retail nowcasting for the Outdoor & Garden category.

Demand Trend

52-week rolling sum, 5 years to May 2020

A 52-week rolling sum is a quick way of removing seasonality to determine the underlying trend. Where the line goes up, growth is greater each week than the equivalent week the preceding year.

The Kaiasm Data Source currently tracks 5,300 things people ask for in the Garden & Outdoor sector, expressed in 47,961 different ways, met by 6,672 different market competitors.

Demand Radar

Nowcast May 2020

The greatest increases in expressed need for garden and outdoor products in May 2020.

This demand radar shows the 50 greatest causes of increased expressions of need, seen 26th April and 23rd May 2020.

The Kaiasm Data Source currently tracks 5,300 things people ask for in the Garden & Outdoor sector, expressed in 47,961 different ways, met by 6,672 different market competitors.

garden furniture garden buildings garden seats garden sheds fencing garden garden tools garden summer houses garden chairs water garden parasols decking paving garden storage lawn mowers rattan garden furniture fence panels strimmers garden benches solar water features garden edging greenhouses corner summer houses garden sofas gas bbqs hedge trimmers garden swing garden tables trellis pergolas gates fence posts gazebos sun loungers garden & outdoor sheds & garden fencing, decking bbqs swimming pools tents mowers and decorations features (exc. plants) buildings & landscaping strimmers structures

Market Leaderboard

October 2019 to May 2020

Shows the web domains who received the greatest number of visits from the expressed need tracked.

Homebase and Screwfix can be happy with their performance at the top end of the board, but keep your eyes on ManoMano (more detail on the reasons for their success below)

The Kaiasm Data Source currently tracks 5,300 things people ask for in the Garden & Outdoor sector, expressed in 47,961 different ways, met by 6,672 different market competitors.

Market Leaderboard: Detail

The causes of ManoMano's recent rise

This demand radar shows which needs ManoMano.co.uk met between 26th April and 23rd May 2020 that caused its rise through the rankings. Impressive stuff. And come to think of it, a banana parasol would be just the thing right now...

The Kaiasm Data Source currently tracks 5,300 things people ask for in the Garden & Outdoor sector, expressed in 47,961 different ways, met by 6,672 different market competitors.

image/svg+xml banana parasols grey rattan garden furniture waterproof gazebos reclining garden chairs gazebo with sides 3m x 3m gazebos wall mounted gazebos fire pits sun loungers rattan cube garden furniture garden & outdoor sheds & garden buildings garden furniture barbecue & outdoor outdoor toys & camping garden structures polycarbonate garden sheds rattan garden furniture garden chairs bbq smoker kids teepees toddler swing gazebos garden parasols rattan bistro set sun lounger cushions parasol base weights heating (exc. plants) greenhouses

Dig deeper

Get market insight customised to your particular market and product range, every week. Look at change of different time periods, identify unseasonal increases and decreases, develop a calendar of demand, and much more. Contact us about our Market Insight products.

Product Sheet - Demand Radar

Product Sheet - Market Leaderboard