Outdoor & Garden
Kaiasm retail nowcasting for the Outdoor & Garden category.
52-week rolling sum, 5 years to May 2020
A 52-week rolling sum is a quick way of removing seasonality to determine the underlying trend. Where the line goes up, growth is greater each week than the equivalent week the preceding year.
The Kaiasm Data Source currently tracks 5,300 things people ask for in the Garden & Outdoor sector, expressed in 47,961 different ways, met by 6,672 different market competitors.
Nowcast May 2020
The greatest increases in expressed need for garden and outdoor products in May 2020.
This demand radar shows the 50 greatest causes of increased expressions of need, seen 26th April and 23rd May 2020.
The Kaiasm Data Source currently tracks 5,300 things people ask for in the Garden & Outdoor sector, expressed in 47,961 different ways, met by 6,672 different market competitors.
October 2019 to May 2020
Shows the web domains who received the greatest number of visits from the expressed need tracked.
Homebase and Screwfix can be happy with their performance at the top end of the board, but keep your eyes on ManoMano (more detail on the reasons for their success below)
The Kaiasm Data Source currently tracks 5,300 things people ask for in the Garden & Outdoor sector, expressed in 47,961 different ways, met by 6,672 different market competitors.
The causes of ManoMano's recent rise
This demand radar shows which needs ManoMano.co.uk met between 26th April and 23rd May 2020 that caused its rise through the rankings. Impressive stuff. And come to think of it, a banana parasol would be just the thing right now...
The Kaiasm Data Source currently tracks 5,300 things people ask for in the Garden & Outdoor sector, expressed in 47,961 different ways, met by 6,672 different market competitors.
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